Which of the following statements explains why marketers use focus groups to conduct research?
A) People may not feel free to express their honest thoughts in groups.
B) Some individuals may dominate group discussion.
C) 6 to 10 people provide feedback to marketing questions in a single event.
D) The results cannot be measured objectively.
E) Conclusions reached from a session usually vary depending on the viewpoint of the researcher.
Correct Answer:
Verified
Q186: The big advantage of qualitative research in
Q187: The _ is a qualitative research method
Q188: With focus group interviews,
A) consumers talk as
Q189: When seeking problem-specific data through qualitative research,
Q190: _ are one widely used form of
Q192: Which of the following would be a
Q193: Focus groups
A) stimulate discussion among participants.
B) involve
Q194: To get problem-specific data, a marketing researcher
Q195: "Qualitative research" involves:
A) talks with the firm's
Q196: Qualitative research, compared to quantitative research:
A) Asks
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