"Qualitative research" involves:
A) talks with the firm's own managers.
B) questioning to obtain in-depth open-ended responses.
C) "yes-no" questionnaires.
D) studying secondary data.
E) None of these is a good choice.

Question

Quizplus · Accepted Answer

Qualitative research is typically characterized by open-ended questioning and obtaining in-depth responses from research subjects. The other options listed do not necessarily fall under the definition of qualitative research.

"Qualitative Research" Involves