The two basic methods for obtaining primary information about customers are
A) defining and analyzing.
B) questioning and observing.
C) intranet and data from private research organizations.
D) marketing information systems and cost data.
E) Internet search and library search.

Question

Quizplus · Accepted Answer

The two basic methods for obtaining primary information about customers are questioning and observing. This involves directly asking customers about their preferences and behaviors, as well as observing their actions and behaviors in various settings.

The Two Basic Methods for Obtaining Primary Information About Customers