The _____ is a qualitative research method in which an interviewer asks very broad questions that encourage the interviewee to provide details.
A) data warehouse
B) non-directive interview
C) response rate
D) consumer panel
E) situation analysis

Question

Quizplus · Accepted Answer

The non-directive interview method is a qualitative research method in which an interviewer asks very broad questions that encourage the interviewee to provide details. The goal is to gather rich and detailed information from the interviewee's perspective without influencing their responses. The other options (A, C, D, and E) are not related to this research method.

The _____ Is a Qualitative Research Method in Which an Interviewer