Which of the following statements about the cost and value of information is FALSE?
A)Dependable information can be expensive.
B)Managers rarely get all the information they would like to have.
C)Money may be wasted if a manager ignores the facts revealed in a marketing research study and bases his or her decisions on guesswork.
D)The cost of gathering additional information is always justified by its value.

Question

Quizplus · Accepted Answer

The value of additional information lies in its ability to help design more effective marketing strategies.Similarly,different research methods provide different insights and come at different costs.

Which of the Following Statements About the Cost and Value