Which of the following statements is true regarding the last step-solving the problem-in the marketing research process?
A)In this step,managers use the research results to make decisions.
B)Research needs to have action implications to have value.
C)Managers should be able to apply the research findings to marketing strategy planning.
D)Research that does not provide information that is useful for decision-making is a waste of time and money.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

Managers use the research results for decision-making.They should apply the findings in marketing strategy planning.If research doesn't have action implications,it has less value; and if it doesn't provide information for decision-making,it is a waste of time and money.

Which of the Following Statements Is True Regarding the Last