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Organizational Buyers Purchase the Same Product from More Than One

Question 235

Multiple Choice

Organizational buyers purchase the same product from more than one source


A) if no supplier has a superior marketing mix.
B) to help ensure continuing supplies.
C) because a single vendor usually doesn't want all of the business.
D) if vendor analysis results in a "tie score" for the different suppliers.
E) None of these answers is correct.

Correct Answer:

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