After identifying its key customers in terms of profitability,a firm can look to see what similar characteristics those current customers have.Then,it can try to find prospective new customers with characteristics similar to its current customers.What type of research analysis is most likely to prove fruitful in identifying these new prospects?

Question

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Many firms find their current customers' NAICS codes and then look at NAICS coded lists for similar companies that may need the same goods and services to identify prospective customers.

After Identifying Its Key Customers in Terms of Profitability,a Firm