When a large wholesaler or retailer uses a buying committee,
A) the buyer still makes the final purchase decision.
B) the sales rep may not be able to make a sales presentation to the committee.
C) the impact of persuasive salespeople is increased.
D) the intermediary is more likely to take a chance on a really new product that hasn't yet proved itself.
E) None of these answers is correct.
Correct Answer:
Verified
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