The economic-buyer theory
A)says that most consumers do not know the economic value of the products they purchase.
B)explains why people behave the way they do.
C)includes psychological variables and social influences.
D)is too simplistic to explain consumer behavior.
E)assumes that consumers always buy the lowest-price alternative.

Question

Quizplus · Accepted Answer

Most marketing managers think that buyer behavior is not as simple as the economic-buyer model suggests.

The Economic-Buyer Theory