The economic-buyer model
A)is seen as too simplistic by most marketing managers.
B)assumes that consumers are affected by psychological variables and social influences.
C)suggests that men and women behave differently as buyers.
D)assumes that buyers don't have enough information to make logical choices and,as a result,buy products that are not a good value.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Most marketing managers think that buyer behavior is not as simple as the economic-buyer model suggests.

The Economic-Buyer Model