Lars Sorenson is a college student who needs to purchase a suit for job interviews.In the past his father has helped him buy suits.This time,he is the sole decision maker and is paying for the $450 suit with money he earned at his part-time job.Lars is concerned about good fit and good value,so he visits several stores before making his purchase.For Lars,this situation seems to be one of
A)routinized response behavior.
B)low-involvement purchasing.
C)extensive problem solving.
D)limited problem solving.
E)adoption purchasing.

Question

Quizplus · Accepted Answer

Consumers use extensive problem solving when they put much effort into deciding how to satisfy a need,as is likely for a completely new purchase or to satisfy an important need.

Lars Sorenson Is a College Student Who Needs to Purchase