Alejandro Allende needs a new computer.He is researching the different brands by talking to friends,discussing it with his company's IT department,and looking at different computer-company websites.In terms of consumer problem solving,Alejandro is
A)searching for information.
B)identifying alternatives.
C)setting criteria.
D)evaluating alternatives.
E)recognizing needs.

Question

Quizplus · Accepted Answer

Alejandro is in the information search step of consumer problem solving.He is seeking information about specific brands and looking for information from other customers,experts,and company promotions.

Alejandro Allende Needs a New Computer