Which of the following refers to a marketer countering negative publicity to save a product's image?
A)perceptual mapping
B)dissonance process
C)adoption process
D)information filtering
E)damage control

Question

Quizplus · Accepted Answer

At times,a marketer's career might call for countering negative publicity-damage control-to save a product's image.Many consumers talk about their purchases and share opinions about their good and bad experiences.

Which of the Following Refers to a Marketer Countering Negative