Which of the following is true of dissonance?
A)It discourages a consumer from considering information once a purchase is made.
B)It is likely to result in a consumer buying the same product next time.
C)It is more likely to occur with low-involvement products.
D)It is less likely to occur when a consumer has repeatedly purchased the same product.
E)It occurs in the adoption process after a consumer becomes interested in a product.

Question

Quizplus · Accepted Answer

Dissonance is a feeling of uncertainty about whether the correct decision was made.Dissonance does not generally occur for frequently purchased items,as they are low-involvement purchases.

Which of the Following Is True of Dissonance