Question 1

A consumer interested in making a low involvement purchase is most likely to use limited problem solving,rather than one of the other levels of problem solving.

Accepted Answer

Routinized response behavior is typical for low-involvement purchases-purchases that have little importance or relevance for the customer,where less effort is required from the consumer.

Question 2

By 2019,the buying power of Hispanics and African Americans will each exceed $1 trillion a year.

Accepted Answer

The buying power of ethnic groups is increasing rapidly.Estimates indicate that by 2019 Hispanics and African Americans will each spend more than $1 trillion a year.

Question 3

The idea of a decision process implies that consumers always apply rational processes in their buying decisions.

Accepted Answer

The idea of a decision process does not imply that consumers always apply rational processes in their buying decisions.

Question 4

Consumers use extensive problem solving when they put even limited effort into deciding how to satisfy a need.

Accepted Answer

Consumers use extensive problem solving when they put much effort into deciding how to satisfy a need.Limited problem solving is used by consumers when some effort is required in deciding the best way to satisfy a need.

Question 5

Dissonance takes place when an individual is not confident about the rightness of a decision.

Accepted Answer

Dissonance is a feeling of uncertainty about whether the correct decision was made.

Question 6

Limited problem solving is used by consumers when some effort is required in deciding the best way to satisfy a need.

Accepted Answer

Limited problem solving is used by consumers when some effort is required in deciding the best way to satisfy a need.This is typical when the consumer has some previous experience with a product but isn't quite sure which choice to make at the moment.

Question 7

Of all the major ethnic groups in the U.S.,Asian Americans have the highest average household income.

Accepted Answer

Asian Americans have the highest average household income ($77,166)of the major ethnic groups.

Question 8

Needs,benefits sought,attitudes,motivation,and even how a consumer selects certain products all vary depending on the purchasing situation.

Accepted Answer

Needs,benefits sought,attitudes,motivation,and even how a consumer selects certain products all vary depending on the purchase situation.

Question 9

African Americans have the highest median family income of the major ethnic groups.

Accepted Answer

In 2015,African Americans had a median household income of $36,898.By comparison,the median household income of Hispanics was $45,148.

Question 10

Planning for cultural differences in international markets is easier than in domestic markets.

Accepted Answer

Planning strategies that consider cultural differences in international markets can be a challenge,as each foreign market may need to be treated as a separate target market with its own submarket.Ignoring cultural differences almost guarantees failure in international markets.

Question 11

How much effort is put into a buying decision depends on economic needs,psychological variables,social influences,culture,purchase situation,and the amount of risk involved.

Accepted Answer

How much effort is put into a buying decision depends in part on economic needs,psychological variables,social influences,culture,and purchase situation factors.It's also tied to the amount of risk a buyer sees in making a wrong choice.

Question 12

Routinized response behavior is typical for low-involvement purchases.

Accepted Answer

Routinized response behavior is typical for low-involvement purchases-purchases that have little importance or relevance for the customer.

Question 13

Limited problem solving is used when the consumer has a lot of experience in meeting a need and has no need for additional information.

Accepted Answer

Limited problem solving is typical when the consumer has some previous experience with a product but isn't quite sure which choice to make at the moment.

Question 14

The consumer decision process begins when a consumer becomes aware of an unmet need.

Accepted Answer

The consumer decision process begins when a consumer becomes aware of an unmet need.The consumer's problem-solving process then focuses on how best to meet that need.

Question 15

Consumers use limited problem solving when they put much effort into deciding how to satisfy a need.

Accepted Answer

Consumers use extensive problem solving when they put much effort into deciding how to satisfy a need.Limited problem solving is used by consumers when only some effort is required in deciding the best way to satisfy a need.

Question 16

As part of the basic problem-solving steps,a consumer searches for information,identifies alternatives and what factors are important,and then evaluates one or more product before deciding how best to meet a need.

Accepted Answer

A consumer may search for information,identify alternatives,decide what factors (criteria)are important,and then evaluate one or more alternative products that might meet the need.

Question 17

Different purchase situations may require different marketing mixes,even when the same target market is involved.

Accepted Answer

Different purchase situations may require different marketing mixes,even when the same target market is involved.

Question 18

The reaction of Italian women to Swiffer is an example of cultural influence.

Accepted Answer

Products that make cleaning easier have popular appeal in the United States,but many Italian women doubt that something that works easily will meet their standards for cleanliness.So,for the Italian market,Swiffer was modified,and beeswax was added.

Question 19

Asian Americans are the largest ethnic group in the United States.

Accepted Answer

Hispanics are the largest ethnic group in the United States.

Question 20

When she finds her favorite brand of shampoo temporarily out of stock,a supermarket shopper is more likely to take part in routinized response behavior than limited problem solving.

Accepted Answer

Routinized response is typical when a consumer has considerable experience in how to meet a specific need and requires no new information.Here,the shopper needs to find a supermarket that has her favorite brand of shampoo in stock or she needs to choose another brand.Therefore she will take part in limited problem solving.

Quiz 5: Final Consumers and Their Buying Behavior

A consumer interested in making a low involvement purchase is most likely to use limited problem solving,rather than one of the other levels of problem solving.

By 2019,the buying power of Hispanics and African Americans will each exceed $1 trillion a year.

The idea of a decision process implies that consumers always apply rational processes in their buying decisions.

Consumers use extensive problem solving when they put even limited effort into deciding how to satisfy a need.

Dissonance takes place when an individual is not confident about the rightness of a decision.

Limited problem solving is used by consumers when some effort is required in deciding the best way to satisfy a need.

Of all the major ethnic groups in the U.S.,Asian Americans have the highest average household income.

Needs,benefits sought,attitudes,motivation,and even how a consumer selects certain products all vary depending on the purchasing situation.

African Americans have the highest median family income of the major ethnic groups.

Planning for cultural differences in international markets is easier than in domestic markets.

How much effort is put into a buying decision depends on economic needs,psychological variables,social influences,culture,purchase situation,and the amount of risk involved.

Routinized response behavior is typical for low-involvement purchases.

Limited problem solving is used when the consumer has a lot of experience in meeting a need and has no need for additional information.

The consumer decision process begins when a consumer becomes aware of an unmet need.

Consumers use limited problem solving when they put much effort into deciding how to satisfy a need.

As part of the basic problem-solving steps,a consumer searches for information,identifies alternatives and what factors are important,and then evaluates one or more product before deciding how best to meet a need.

Different purchase situations may require different marketing mixes,even when the same target market is involved.

The reaction of Italian women to Swiffer is an example of cultural influence.

Asian Americans are the largest ethnic group in the United States.

When she finds her favorite brand of shampoo temporarily out of stock,a supermarket shopper is more likely to take part in routinized response behavior than limited problem solving.