To understand the narrowing-down process,it is useful for mangers to think in terms of a ________ market and a ________ market.
A)generic; product
B)buyer's; seller's
C)goods; services
D)primary; secondary
E)risky; certain

Question

Quizplus · Accepted Answer

To understand the narrowing-down process,it is useful to think of two basic types of markets.A generic market is a market with broadly similar needs-and sellers offering various,often diverse,ways of satisfying those needs.In contrast,a product-market is a market with very similar needs and sellers offering various close substitute ways of satisfying those needs.

To Understand the Narrowing-Down Process,it Is Useful for Mangers to Think