A generic market is one in which
A) products from different industries compete for customers by trying to satisfy the same basic need.
B) no firm can establish a competitive advantage.
C) a number of firms are all offering new or improved products in an effort to increase sales.
D) one seller has a patent for a superior product and other competitors imitate the leader with inferior products.
E) None of these answers is correct.
Correct Answer:
Verified
Q61: To understand the narrowing-down process,it is useful
Q62: A "market" consists of
A)customers who are willing
Q67: Sometimes marketing managers use a positioning statement
Q69: A generic market
A)may include sellers who compete
Q81: A _ market is a market with
Q84: The process of marketing strategy planning is
Q86: Positioning analysis may lead a firm to
Q91: A _ is a group of potential
Q92: Marketing managers for Mountain Dew used a
Q103: A _ market is a market with
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents