A ____ is a group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods or services.
A) segment
B) market
C) product
D) consumer forum
E) generic industry

Question

Quizplus · Accepted Answer

A market is a group of potential customers who have similar needs and are willing to purchase goods and services to satisfy those needs. A segment refers to a sub-group within the market with similar characteristics, such as demographics or behaviors. A product refers to a specific item being offered for sale. A consumer forum is a platform for customers to share their experiences and opinions about products and services. A generic industry refers to all companies that produce a similar type of product or service. Therefore, the answer is B, as it specifically addresses a group of customers willing to exchange something of value with sellers.

A ____ Is a Group of Potential Customers with Similar