A positioning analysis is a product-oriented approach.

Name: A positioning analysis is a product-oriented approach.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A positioning analysis focuses on understanding the unique features, benefits, and attributes of a product and how it compares to competitors in the market. This involves analyzing the product's strengths and weaknesses, identifying target customer segments, and determining the best way to communicate the product's value proposition to those segments.

A Positioning Analysis Is a Product-Oriented Approach