Sometimes marketing managers use a positioning statement to provide focus for a marketing mix.

Name: Sometimes marketing managers use a positioning statement to provide focus for a marketing mix.
Brand: Quizplus
Rating: 4.9 (33 reviews)

Question

Quizplus · Accepted Answer

A positioning statement concisely identifies the firm's desired target market,product type,primary benefit or point of differentiation,and the main reasons a buyer should believe the firm's claims.It is sometimes used by marketing managers to provide focus for the marketing mix.

Sometimes Marketing Managers Use a Positioning Statement to Provide Focus