A generic market
A)may include sellers who compete in different product-markets.
B)would probably be broader than the firm's target market.
C)might be composed of several different product-markets.
D)has sellers offering a more diverse set of products.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

A generic market is a market with broadly similar needs and sellers offering various,often diverse,ways of satisfying those needs.It may be composed of several different product-markets and its sellers may also compete in different product-markets.By definition,a generic market is likely broader than the firm's target market.

A Generic Market