A marketing manager has just learned about generic markets.This may lead the manager
A)to see a larger set of potential competitors.
B)to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities.
C)to think about new ways of satisfying the needs of his or her current customers.
D)All these answers are correct.

Question

Quizplus · Accepted Answer

A generic market is a market with broadly similar needs-and sellers offering various,often diverse,ways of satisfying those needs.Any one of many very different products may satisfy those needs so this would be a reason to emphasize product development opportunities more.

A Marketing Manager Has Just Learned About Generic Markets