Which of the following is NOT part of a product-market definition?
A) information about consumer needs
B) information about the final customer (or user) of the product
C) information about which specific retailers will sell the product
D) a description of the type of product
Correct Answer:
Verified
Q104: Why are product-market boundaries important?
A)They provide focus.
B)They
Q107: A complete product-market definition includes all the
Q108: A generic market description should NOT include
A)customer
Q110: A complete product-market definition includes a four-part
Q111: A generic market definition includes all of
Q113: A product-market definition should include
A)product type.
B)customer types.
C)customer
Q114: The customer type component of the product-market
Q125: A generic market definition includes
A) customer (user)
Q128: The process of market segmentation involves:
A) identifying
Q160: The first step in market segmentation should
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