Why are product-market boundaries important?
A)They provide focus.
B)They identify similar needs.
C)They specify marketing mix variables.
D)They define the strategy.
E)They compare competitor offers.

Question

Quizplus · Accepted Answer

This idea of making a decision about the boundaries of a market applies not just to geographic areas served but also to decisions about customer needs and product and customer types.Thus,naming the market is not simply an exercise in assigning labels.Rather,the manager's market definition sets the limits of the market(s)in which the firm will compete.

Why Are Product-Market Boundaries Important