A firm's "relevant market for finding opportunities" should:
A) have no geographic boundaries.
B) be bigger than the firm's present product-market-but not so big that the firm couldn't be an important competitor.
C) be no larger than the firm's present product-market.
D) usually be named in product-related terms.
E) have no strong competitors.

Question

Quizplus · Accepted Answer

The firm's relevant market should be bigger than its present product-market but not so big that the firm couldn't be an important competitor. This allows for the firm to find opportunities for growth and expansion without entering into a market where it may not have the resources or capabilities to be a significant player.

A Firm's "Relevant Market for Finding Opportunities" Should