A generic market description should NOT include any:
A) customer needs.
B) geographic area.
C) competitors' names.
D) customer types.
E) All of these should be included in a generic market description.

Question

Quizplus · Accepted Answer

A generic market description should not include competitors' names because it is a broad overview of the market as a whole, rather than a specific analysis of a particular company's competitors.

A Generic Market Description Should NOT Include Any