A product-market definition should include:
A) product type.
B) customer types.
C) customer needs.
D) geographic area.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

A comprehensive product-market definition should include all of these elements as they are all important factors in identifying the most effective marketing strategies and targeting the right customers. Product type determines the level of competition and the unique selling proposition, customer types define the potential audience, customer needs determine product features and benefits, and geographic area helps to identify the most effective distribution channels and identify potential markets.

A Product-Market Definition Should Include