Which of the following is NOT a valid criterion of a "good" market segment?
A) homogeneous within
B) heterogeneous between
C) substantial
D) remarkable
E) operational
Correct Answer:
Verified
Q98: Which of the following is LEAST likely
Q102: A generic market description should NOT include
A)customer
Q104: Why are product-market boundaries important?
A)They provide focus.
B)They
Q107: A complete product-market definition includes all the
Q108: A _ is a market with very
Q108: A generic market description should NOT include
A)customer
Q125: A generic market definition includes
A) customer (user)
Q128: The process of market segmentation involves:
A) identifying
Q135: A firm's "relevant market for finding opportunities"
Q158: _ is the process of naming broad
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