Which of the following is NOT likely to be a part of the segmenting step in market segmentation?
A)looking for similarities rather than basic differences in needs
B)naming a broad product-market of interest to the firm
C)clustering people with similar needs into a "market segment"
D)determining an appropriate number of segments
E)aggregating individual customers into market segments

Question

Quizplus · Accepted Answer

Segmenting is an aggregating process-clustering people with similar needs into a "market segment." Segmenters look for similarities rather than basic differences in needs.They determine an appropriate number of segments and aggregate some similar people into a product-market.Naming a broad product-market is not likely a part of the segmenting step.

Which of the Following Is NOT Likely to Be a Part