A _____ is a relatively homogeneous group of customers who will respond to a marketing mix in a similar way.
A) market segment
B) market grid
C) consumer network
D) market network
E) generic market

Question

Quizplus · Accepted Answer

A market segment is a group of customers who share similar needs and characteristics and will respond to a particular marketing mix in a similar manner. By dividing a larger market into smaller segments with similar needs, marketers can create more targeted and effective marketing campaigns.

A _____ Is a Relatively Homogeneous Group of Customers Who