Marketing managers want market segments to have each of the following characteristics EXCEPT:
A) As similar as possible within segments.
B) As different as possible between segments.
C) As numerous as possible.
D) Useful for identifying marketing mix variables.
E) Large enough to be profitable.

Question

Quizplus · Accepted Answer

While numerous market segments may sound appealing, it is more important to have meaningful and distinct segments that can be targeted effectively. Having too many segments can also be inefficient and costly for the company. Thus, marketing managers do not necessarily want market segments to be as numerous as possible.

Marketing Managers Want Market Segments to Have Each of the Following