"Good" market segments are those that are:
A) homogeneous between.
B) heterogeneous within.
C) operational and substantial.
D) international in nature.
E) All of these choices are correct.

Question

Quizplus · Accepted Answer

Good market segments are operational, meaning they can be effectively targeted and served, and substantial, indicating they are large or profitable enough to serve. Choices A and B are incorrect because effective market segments should be homogeneous within, meaning members of the segment share similar characteristics or needs, and heterogeneous between, meaning the segments are distinct from each other. Choice D is not necessarily a requirement for a market segment to be considered good, as segments can be domestic or international.

"Good" Market Segments Are Those That Are