"Good" market segments are those which are:
A) heterogeneous between.
B) operational.
C) substantial.
D) homogeneous within.
E) All of these choices are correct.

Question

Quizplus · Accepted Answer

Good market segments are those that are operational (meaning they can be effectively targeted and served), substantial (large enough to be profitable), homogeneous within (members of the segment are similar to each other in terms of needs or responses to marketing), and heterogeneous between (different from members of other segments), making all of these choices correct.

"Good" Market Segments Are Those Which Are