Deciding whether a group of customers should be included in a target market is the purpose of _____ dimensions.
A) behavioral
B) demographic
C) determining
D) qualifying
E) geographic

Question

Quizplus · Accepted Answer

Qualifying dimensions are used to determine whether a group of customers should be included in a target market. These dimensions are concerned with the suitability of the customers in terms of their ability to purchase the product or service, their willingness to pay, and their access to the product or service. Demographic and geographic dimensions are used to describe the characteristics of the target market, while behavioral dimensions are used to understand the purchasing behavior of the target market. Determining dimensions are not a recognized category of market segmentation dimensions.

Deciding Whether a Group of Customers Should Be Included in a Target