Qualifying dimensions
A) need to be very specific.
B) help identify the "core benefits."
C) work in isolation in marketing strategy planning.
D) affect the customer's purchase of a particular product.
E) affect the customer's brand choice.
Correct Answer:
Verified
Q229: "Qualifying dimensions," in contrast to "determining dimensions,"
A)
Q230: _ dimensions actually affect the customer's purchase
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Q237: Manufacturer, service provider, government agency, wholesaler, etc.
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A) is
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