Segmenting international markets can be more difficult because:
A) the concepts and approaches for segmenting domestic markets simply do not apply.
B) there are more dimensions and many unfamiliar variables.
C) there are fewer useful dimensions.
D) a manager must rely entirely on his or her own judgments about people in other countries.
E) the quantity and quality of available market data are usually greater.

Question

Quizplus · Accepted Answer

Segmenting international markets can be more difficult because there are more dimensions and many unfamiliar variables. Cultural, economic, and political factors can vary widely among different countries, making it challenging to identify relevant segmentation variables and criteria. Additionally, international markets may require different product positioning, pricing, and promotional strategies, further complicating the segmentation process.

Segmenting International Markets Can Be More Difficult Because