Which of the following statements about company objectives is true?
A) Company objectives should be stated in vague terms to provide flexibility to lower-level managers.
B) Company objectives should be set by top management with no input from marketing managers.
C) A good mission statement can substitute for more specific company objectives.
D) Company objectives should be compatible with each other.
E) All these statements about company objectives are true.
Correct Answer:
Verified
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