Screening criteria should be in quantitative form-based on factors such as profit and expected sales-so that they are objective and not subject to qualitative judgments and interpretations by different managers.

Question

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Screening criteria can include both quantitative factors (like profit and expected sales) and qualitative factors (such as brand alignment or strategic fit) to ensure a comprehensive evaluation of opportunities. Relying solely on quantitative criteria might overlook important qualitative aspects that could impact the success of a project or decision.

Screening Criteria Should Be in Quantitative Form-Based on Factors Such