If the risks of getting into international marketing are difficult to evaluate, it may be wise to start with exporting

Name: If the risks of getting into international marketing are difficult to evaluate, it may be wise to start with exporting
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Exporting is considered a relatively low-risk entry strategy compared to setting up a foreign subsidiary or joint venture. It allows companies to test the waters and gain international experience before committing to more significant investments.

If the Risks of Getting into International Marketing Are Difficult