When planning a marketing strategy, managers have control over:
A) the political and legal environment.
B) the cultural and social environment.
C) the economic environment.
D) their response to forces in the external market environment.
E) consumers.

Question

Quizplus · Accepted Answer

While managers do not have control over external market forces, they do have control over their response to those forces. This includes the development of marketing strategies that address changes in the market, as well as the ability to adjust tactics as necessary. While managers can influence elements of the political, legal, cultural, social, and economic environments, they do not have complete control over these factors. Additionally, while consumers are a key consideration in marketing strategy, managers cannot truly control consumer behavior.

When Planning a Marketing Strategy, Managers Have Control Over