In the short run, a marketing manager usually cannot control:
A) the competitive environment.
B) the cultural environment.
C) the legal environment.
D) the economic environment.
E) Any of these environments are uncontrollable in the short run.

Question

Quizplus · Accepted Answer

In the short run, a marketing manager typically has no control over external factors such as the competitive, cultural, legal, and economic environments. These elements are considered external to the organization and require longer-term strategies to influence or adapt to.

In the Short Run, a Marketing Manager Usually Cannot Control