From the perspective of the "Four Ps," personal selling is to advertising as
A) mass selling is to branding.
B) Place is to Product.
C) sales promotion is to pricing.
D) warranties are to channel type.
E) geographic terms are to price allowances.
Correct Answer:
Verified
Q161: "Promotion" is NOT concerned with:
A) creating billboard
Q180: Suzuki's 3-year/36,000-mile new car warranty is part
Q181: When Herbal Essences offers "dollar-off coupons" to
Q183: Herbal Essences tries to get shelf space
Q184: The owner of the new Sharp Scissors
Q186: A detailed plan for handling transportation and
Q187: Ford Motor Co."loaned" new Fiestas to social
Q188: Catalogs,point-of-purchase materials,and free samples are all examples
Q195: Advertising is:
A) the designing and distribution of
Q196: Personal selling lets the salesperson adapt the
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