The owner of the new Sharp Scissors hair salon gave coupons to potential customers walking by her store to stimulate interest and offer a trial of her new hair salon.The coupons are an example of

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Sales promotion refers to those promotional activities that stimulate interest,trial,or purchase by final customers or others in the channel.This can involve use of coupons,point-of-purchase materials,samples,signs,contests,events,catalogs,novelties,and circulars.

The Owner of the New Sharp Scissors Hair Salon Gave