Question 1

Hewlett-Packard decided that too many other companies were attracting its customers by advertising their computer printers as "having all of the features of Hewlett-Packard's LaserJet." So Hewlett-Packard designed a new color printer with a completely new set of features that no competitors' equipment offered.Hewlett-Packard then introduced it to the same market with the hope that it could develop a larger and more profitable share.This was an effort at

Accepted Answer

Product development means offering new or improved products for present markets.Knowing the present market's needs,a firm may see new ways to satisfy customers.

Question 2

To compete more successfully with its many competitors offering packaged cookies,Famous Amos added its own line of "extra chunky" premium cookies.This seems to be an effort at

Accepted Answer

Product development means offering new or improved products for present markets.Knowing the present market's needs,a firm may see new ways to satisfy customers.

Question 3

Wendy's continues to test possible new toppings for hamburgers,including grilled mushrooms and provolone cheese.This suggests that Wendy's is pursuing

Accepted Answer

Product development means offering new or improved products for present markets.Knowing the present market's needs,a firm may see new ways to satisfy customers.

Question 4

Wendy's continues to come out with new offerings,like stuffed pitas.This suggests that Wendy's is pursuing

Accepted Answer

Product development means offering new or improved products for present markets.Knowing the present market's needs,a firm may see new ways to satisfy customers.

Question 5

Heinz,in order to boost its sales,came up with ketchup in gross green and funky purple colors.It packaged the ketchup in EZ Squirt dispensers molded to fit little hands.This is an example of

Accepted Answer

Product development means offering new or improved products for present markets.Knowing the present market's needs,a firm may see new ways to satisfy customers.

Question 6

Zippo is pursuing ________ opportunities with its Multi-Purpose Lighter that is designed to light candles,fireplaces,grills,and more.

Accepted Answer

Product development means offering new or improved products for present markets.Knowing the present market's needs,a firm may see new ways to satisfy customers.

Question 7

A producer of frozen pasta dinners finds that its current target customers select among its frozen pasta dinners,going to a pizza restaurant,or staying home and eating an Italian sub sandwich.So the company set up a chain of pizza restaurants that also serve Italian sub sandwiches.This seems to be an effort at

Accepted Answer

Product development means offering new or improved products for present markets.Knowing the present market's needs,a firm may see new ways to satisfy customers.

Question 8

Avon,which in the past relied on door-to-door personal selling,is trying to reach new customers by distributing mail-order catalogs,adding toll-free telephone ordering,and opening online retail sites.Avon is pursuing a ________ opportunity.

Accepted Answer

Market development means trying to increase sales by selling present products in new markets.This may involve searching for new uses for a product.

Question 9

E-Z-Go,a producer of golf carts,promotes its carts to other users by advertising them as an easy and quiet way for workers to get around malls,airports,and big factories.E-Z-Go is trying to increase its sales through

Accepted Answer

Market development means trying to increase sales by selling present products in new markets.This may involve searching for new uses for a product.

Question 10

In an effort to increase its total sales,Champion has started exporting its spark plugs for use by several German auto producers.Champion is pursuing a ________ opportunity.

Accepted Answer

Market development means trying to increase sales by selling present products in new markets.This may involve searching for new uses for a product.

Question 11

If Wendy's decides to test-market a hot dog in several stores to determine if it can make more profit from this menu item than from a "Wendy's single," which market opportunity is Wendy's pursuing?

Accepted Answer

Product development means offering new or improved products for present markets.Knowing the present market's needs,a firm may see new ways to satisfy customers.

Question 12

________ refers to offering new or improved products for present markets.

Accepted Answer

Product development means offering new or improved products for present markets.Knowing the present market's needs,a firm may see new ways to satisfy customers.

Question 13

To improve its profits,Delta Tool Corp.has redesigned its entire line of rechargeable power drills-adding several new or improved features and three new models.Apparently,Delta Tool is pursuing a ________ opportunity.

Accepted Answer

Product development means offering new or improved products for present markets.Knowing the present market's needs,a firm may see new ways to satisfy customers.

Question 14

In developing trails for hiking and biking to bring its winter ski customers back in the summer,Mountain High Ski Resort is pursuing what type of opportunity?

Accepted Answer

Product development means offering new or improved products for present markets.Knowing the present market's needs,a firm may see new ways to satisfy customers.

Question 15

BeQuick,a fast-food restaurant,has always operated outlets in malls.With a new strategy that involves opening new outlets that sell the same menu but operate in airports,zoos,casinos,and military bases,BeQuick is pursuing what type of opportunity?

Accepted Answer

Market development means trying to increase sales by selling present products in new markets.This may involve searching for new uses for a product.

Question 16

When a firm tries to increase sales by offering new or improved products to its present markets,it is called

Accepted Answer

Product development means offering new or improved products for present markets.Knowing the present market's needs,a firm may see new ways to satisfy customers.

Question 17

An Australian wine producer,facing declining sales at home,set up a new channel of distribution to sell wine in the United States.This seems to be an effort at

Accepted Answer

Market development means trying to increase sales by selling present products in new markets.This may involve searching for new uses for a product.

Question 18

GreatGadgets,an Internet-based marketer of innovative gift items,decides to sell products in its own retail stores to reach consumers who don't like to buy without first seeing an item in person.This is an example of

Accepted Answer

Market development means trying to increase sales by selling present products in new markets.This may involve searching for new uses for a product.

Question 19

Converse started selling its high-top canvas basketball shoes in colors such as hot pink,lime green,and purple,to accompany their traditional colors of black and white.Converse seems to be pursuing a ________ opportunity.

Accepted Answer

Product development means offering new or improved products for present markets.Knowing the present market's needs,a firm may see new ways to satisfy customers.

Question 20

A mail-order marketer of flower bulbs to gardening hobbyists decides to sell the bulbs in grocery stores,to reach nonhobbyists who might be interested in pretty flowers.This is an example of

Accepted Answer

Market development means trying to increase sales by selling present products in new markets.This may involve searching for new uses for a product.

Quiz 2: Marketing Strategy Planning

To compete more successfully with its many competitors offering packaged cookies,Famous Amos added its own line of "extra chunky" premium cookies.This seems to be an effort at

Wendy's continues to test possible new toppings for hamburgers,including grilled mushrooms and provolone cheese.This suggests that Wendy's is pursuing

Wendy's continues to come out with new offerings,like stuffed pitas.This suggests that Wendy's is pursuing

Heinz,in order to boost its sales,came up with ketchup in gross green and funky purple colors.It packaged the ketchup in EZ Squirt dispensers molded to fit little hands.This is an example of

Zippo is pursuing ________ opportunities with its Multi-Purpose Lighter that is designed to light candles,fireplaces,grills,and more.

Avon,which in the past relied on door-to-door personal selling,is trying to reach new customers by distributing mail-order catalogs,adding toll-free telephone ordering,and opening online retail sites.Avon is pursuing a ________ opportunity.

E-Z-Go,a producer of golf carts,promotes its carts to other users by advertising them as an easy and quiet way for workers to get around malls,airports,and big factories.E-Z-Go is trying to increase its sales through

In an effort to increase its total sales,Champion has started exporting its spark plugs for use by several German auto producers.Champion is pursuing a ________ opportunity.

If Wendy's decides to test-market a hot dog in several stores to determine if it can make more profit from this menu item than from a "Wendy's single," which market opportunity is Wendy's pursuing?

________ refers to offering new or improved products for present markets.

To improve its profits,Delta Tool Corp.has redesigned its entire line of rechargeable power drills-adding several new or improved features and three new models.Apparently,Delta Tool is pursuing a ________ opportunity.

In developing trails for hiking and biking to bring its winter ski customers back in the summer,Mountain High Ski Resort is pursuing what type of opportunity?

BeQuick,a fast-food restaurant,has always operated outlets in malls.With a new strategy that involves opening new outlets that sell the same menu but operate in airports,zoos,casinos,and military bases,BeQuick is pursuing what type of opportunity?

When a firm tries to increase sales by offering new or improved products to its present markets,it is called

An Australian wine producer,facing declining sales at home,set up a new channel of distribution to sell wine in the United States.This seems to be an effort at

GreatGadgets,an Internet-based marketer of innovative gift items,decides to sell products in its own retail stores to reach consumers who don't like to buy without first seeing an item in person.This is an example of

Converse started selling its high-top canvas basketball shoes in colors such as hot pink,lime green,and purple,to accompany their traditional colors of black and white.Converse seems to be pursuing a ________ opportunity.

A mail-order marketer of flower bulbs to gardening hobbyists decides to sell the bulbs in grocery stores,to reach nonhobbyists who might be interested in pretty flowers.This is an example of