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Which of the Following Is NOT an Example of a Marketing

Question 330

Multiple Choice

Which of the following is NOT an example of a marketing orientation,as opposed to a production orientation?


A) The role of the company's marketing research is to determine customer needs and how well the company is satisfying them.
B) The relationship with the customer is based on customer satisfaction before and after a sale,leading to a profitable long-run relationship.
C) The firm's focus is on reducing its costs.
D) The role of the company's customer service is to satisfy customers after the sale,so they'll come back again.
E) Company costs that do not add value to customers should be eliminated.

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