Shawn McGill is on the executive board for ABC pharmaceuticals.The company produces the number one selling cancer fighting drug on the market.Due to its incredible success ABC pharmaceuticals has decided to increase the cost of the drug from $8 a pill to $15 a pill.Which force is ABC pharmaceutical using to increase its drug price?
A)Supplier power
B)Buyer power
C)Threat of false entrants
D)Business power

Question

Quizplus · Accepted Answer

ABC Pharmaceuticals is using supplier power to increase the drug price, as they have control over the pricing due to the drug's success and market demand.

Shawn McGill Is on the Executive Board for ABC Pharmaceuticals