Four values-objectivity, competitiveness, equality, and punctuality-that are held strongly by most Americans seem to frequently cause misunderstandings in international business negotiations.

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Four values-objectivity, competitiveness, equality, and punctuality-that are held strongly and deeply by most Americans seem to frequently cause misunderstandings and bad feelings in international business negotiations.

Four Values-Objectivity, Competitiveness, Equality, and Punctuality-That Are Held Strongly by Most