Which of the following is an advantage that a sales force consisting of local nationals is likely to have over a sales force of expatriates?

Question

Quizplus · Accepted Answer

At the sales level, the picture is clearly biased in favor of the locals because they transcend both cultural and legal barriers. More knowledgeable about a country's business structure and systems than an expatriate would be, local salespeople are better able to lead a company through the maze of unfamiliar distribution systems and referral networks. Furthermore, pools of qualified foreign personnel available in some places cost less to maintain than a staff of expatriates.

Which of the Following Is an Advantage That a Sales