An especially effective promotional tool when a product concept is new or has a very small market share is known as _____.
A) sponsorship
B) sweepstakes
C) product sampling
D) contests
E) product tie-ins
Correct Answer:
Verified
Q22: Due to their inherent entertainment value, satellite
Q26: Integrated marketing communications are composed of all
Q28: _ might be classified as an aspect
Q29: _ are short-term efforts directed to the
Q30: In the context of international advertising, search
Q31: Creating good relationships with the popular press
Q35: In-store demonstrations, samples, coupons, contests, and sweepstakes
Q36: In the context of integrated marketing communications,
Q37: Television is an advertising medium where there
Q38: Industrial advertisers rarely use direct mail for
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